Suzanne Williams QPM is an experienced hostage negotiator who has worked on some of the most high profile and dangerous hostage situations across the world which required negotiating in war zones, on the high-seas with modern pirates, and on behalf of well-known families.

Whilst seconded to the FBI Sue became an accredited Hostage Negotiator in the USA, and has contributed to the successful resolution of hundreds of kidnaps and hostage situations on land and the high seas. This has included working on sea hijackings with modern pirates, as well as being deployed in war zones at crucial points to negotiate in very delicate high-risk situations.

She has recently undertaken negotiations as a tactic for combating cyber extortion.

With over a decade in brand, business and behaviour change strategy behind her at Publicis and Ogilvy, Tara has experience creating integrated campaigns and behaviour change programmes for clients across the public and private sectors.

This includes big, global brands like Dove, Coca-Cola and Budweiser to national organisations like NHS Digital and Tourism Ireland and currently Tara is working on tobacco cessation and with the Bill & Melinda Gates Foundation on maternal nutrition.

Alongside her work at Ogilvy, Tara is a lobbyist for psychedelic medicines, working with the Conservative Drug Policy Reform Group.

Dr. Russ Wilson has spent the last 20 years analysing language to better understand what people think and feel about brands, services and products.

He completed his PhD in Applied Linguistics at the University of Leeds, combining Discourse Analysis, Conversation Analysis and Politeness Theory to develop a framework for understanding the strength of people's’ opinions in market research interviews.

He currently leads the qualitative side of the business at Quadrangle, a strategic research consultancy supporting the worlds’ leading brands in improving their customer performance. Prior to this he worked at Amazon where he led an EU wide team of mixed method researchers working across all aspects of Retail, Prime and Devices.

He has worked with the Relative Insight team since 2019, using the platform to identify new insights for clients such as Adidas, HSBC and Tesco.

Kate is the Head of Commercial Insight for Global and is responsible for delivering an insight strategy that helps drive revenue across Global’s portfolio of radio, outdoor and DAX.

Kate leads a team of insight specialists who provide research and insight to the Global Commercial team. The team run a variety of projects from audience & category studies to help understand the consumers, through to delivering bespoke research solutions for Global’s advertising clients.

Kate has 18 years’ experience working within a range of different media owners and in that time has focused on - brand, marketing communications, advertising and consumer research. When she isn’t delivering insight solutions, she teaches Pilates classes!

Host of the "We know Crypto" weekly show for Currency.com and CEO of Research and trend agency - Comparative Linguistics, Tom is passionate about areas that create positive change and impact in the world.

These include diversity, sustainability, blockchain and crypto as all of them strive to create more transparency, equality of opportunity and innovation.

Hannah is the Head of Client Services for The & Partnership Worldwide, and is responsible for leading the team across founding clients, Toyota and Lexus and leads the ever-growing global Mars portfolio.

Originally starting her career in research and insight, then progressing to original digital and CRM agencies, then moving to full service shops and integrated agencies, Hannah now presides over in-house teams, and has a range of knowledge building multiple discipline teams across the globe where insight is always at the heart of the team's success.

The & Partnership is an independent, future-focussed, entrepreneurially-minded creative agency bringing talent, data and technology together to deliver creative solutions for the complex digital world we live in today.

Adam is Head of Public Policy at the British Academy, the UK’s national academy for the humanities and social sciences.

Together with his team, he leads the Academy’s work bringing humanities and social science evidence and insights to a range of public policy issues - from reaching net-zero and deploying new and emerging technologies, to tackling health inequalities and addressing the long-term societal impact of Covid-19.

Adam has previously worked in senior policy roles at the Royal Society and the National Union of Students, and as an academic researcher on projects relating to UN peacekeeping and international aid. He holds a PhD in Government from the University of Essex, where he is currently an external trustee and member of University Council, and has particular research interest and expertise in political discourse analysis.

Ben Hookway is the CEO of Relative Insight, and it was he who took the company from an academic spin out into a commercial SAAS platform used by leading customer-focused organisations such as Sky, Nespresso and Formula 1.

With over 20 years’ experience in the early stage technology market, Ben has founded, funded and exited companies. He spent 6 years in the US and has had extensive experience in China, South Korea and Taiwan with start-ups and $1bn corporations.

Relative Insight is the innovator in text analysis, and its technology helps brands effectively engage with their customers by deeply understanding how different audiences speak.

Alex joined Relative Insight in 2018 as the second hire in the commercial team and the very first account manager, and in her four years with the company she's grown the account management function from zero to 14.

Alex is an evangelist about text analytics and works with a range of brands and agencies including R/GA, Weber Shandwick, Ogilvy, and Unilever who she helps to do fabulous things with unstructured data.

She lives in London with her fiance and her beautiful - yet very demanding Shiba Inu, Chimmi.

After graduating from The University of Surrey with a 1st class degree in Business Management, Zac joined Relative Insight in 2021 as an Account Coordinator.

Working in Relative's account management function, he supports a whole host of customers to understand their consumers and brand positioning and helps to aid their project ideation and also to train new users on the platform.

Previously, Zac spent 15 months with The Walt Disney Company EMEA working in licensing and sales, but started his career with an internship at Trinidad-based Energy company, NiQuan LLC.

Rauri joined Relative Insight just over a year ago following a long career as an NHS physiotherapist, but after 12 years of helping to physically rehabilitate his clients, Rauri now uses his skills as a professional problem-solver to help his clients get the very best insights out of their data.

Rauri sits within the account management function at Relative, but health is still close to his heart as he looks after global healthcare and pharma clients such as Kaiser Permanente and DWA Healthcare Communications as well as household brands including Formula 1, John Lewis and Best Buy.

Outside of work, Rauri loves sports and adventure - he plays rugby and is a keen cyclist, and during lockdown he rowed across the Atlantic to get him out of the house.

Jazz joined Relative Insight just over a year ago as a commercial associate but was quickly promoted into a business development role.

She grew up in Hong Kong for the first 18 years of her life, and then attended Northeastern University in Boston for her undergraduate degree where she studied international affairs and economics. As an international student she was always very passionate about diversity and inclusion, and co-founded the Hong Kong Student Association at Northeastern to bring HK culture to life.

Outside of work you can find her playing spikeball (one of the greatest sports in the world), and playing the ukulele.

James Cuthbertson is the CRO of Relative Insight. An innovator in text analytics, James loves language and has helped grow Relative Insight from a start-up into a commercial machine.

With over 12 years-experience in the early stage technology market, James has grown, and developed sales and marketing functions focused on products in audience insights and data.

James has recently relocated to the Kent countryside along with his wife, and their ever-expanding menagerie of cats, dogs,  chickens and babies.

Ryan Callihan is the Head of Data Science at Relative Insight. Coming from the world of linguistics and natural language processing, Ryan is passionate about data, language and what we can learn about people and the human condition from what we say.

Over the past three years, he has taken the language processing and analysis capability of Relative Insight from an academic proof-of-concept to a modern commercial grade system and continues to innovate and expand the data science and R&D capability of Relative.

Ryan has had a 13-year long journey from working in language acquisition to working in AI and machine learning which spanned five different countries. He originally hails from San Diego but now calls sunny Lancaster his home.

You will find him roaming around the Lake District, learning languages or renovating his Victorian terrace house in his free time.

Yvette joined Relative Insight just under a year ago as an Account Manager. She came from a marketing background, having started her career as an intern at the recipe box unicorn Gousto.

Since joining Relative, she’s worked with a large variety of customers including The & Partnership, Global, British Academy and Capital Group, and loves helping them to turn their insights into actions.

A massive cinephile - outside of work, you’ll usually Yvette in the cinema watching anything that's on, whether it's the latest blockbuster or something fabulously cult.

Amy joined Relative Insight in 2019, and for two years she was responsible for the growth and retention of a number of strategic enterprise customers including Sky and HSBC.

In January of this year, she took on the newly formed role of Customer Innovation Director and is now responsible for bringing brand new text analysis products to existing customers and to Relative's ever-expanding brand new portfolio.

Pushing the limits of what's possible in the text analysis field gets her up in the morning. That and a demanding cockapoo called Murphy.

Jordan Buck is a Senior Consultant at Ogilvy’s Behavioural Science Practice. Throughout his career Jordan has explored the actions, decisions and choices people make. With a background in evolutionary biology, his work is grounded in the fundamental belief that an understanding of why humans really behave the way they do – at both the conscious and subconscious levels – is critical to any successful behaviour change campaign.

Jordan has applied behavioural insights around the globe, for brands like Red Bull, Unilever and Burger King. Jordan is especially passionate about applying behavioural science to sustainability and has recently worked to reduce food waste across the UK, to drive coffee cup recycling, and to move cigarette smokers to reduced harm products.