Dr. Russ Wilson has spent the last 20 years analysing language to better understand what people think and feel about brands, services and products.
He completed his PhD in Applied Linguistics at the University of Leeds, combining Discourse Analysis, Conversation Analysis and Politeness Theory to develop a framework for understanding the strength of people's’ opinions in market research interviews.
He currently leads the qualitative side of the business at Quadrangle, a strategic research consultancy supporting the worlds’ leading brands in improving their customer performance. Prior to this he worked at Amazon where he led an EU wide team of mixed method researchers working across all aspects of Retail, Prime and Devices.
He has worked with the Relative Insight team since 2019, using the platform to identify new insights for clients such as Adidas, HSBC and Tesco.