Ben Hookway is the CEO of Relative Insight, and it was he who took the company from an academic spin out into a commercial SAAS platform used by leading customer-focused organisations such as Sky, Nespresso and Formula 1.

With over 20 years’ experience in the early stage technology market, Ben has founded, funded and exited companies. He spent 6 years in the US and has had extensive experience in China, South Korea and Taiwan with start-ups and $1bn corporations.

Relative Insight is the innovator in text analysis, and its technology helps brands effectively engage with their customers by deeply understanding how different audiences speak.