Jordan Buck is a Senior Consultant at Ogilvy’s Behavioural Science Practice. Throughout his career Jordan has explored the actions, decisions and choices people make. With a background in evolutionary biology, his work is grounded in the fundamental belief that an understanding of why humans really behave the way they do – at both the conscious and subconscious levels – is critical to any successful behaviour change campaign.

Jordan has applied behavioural insights around the globe, for brands like Red Bull, Unilever and Burger King. Jordan is especially passionate about applying behavioural science to sustainability and has recently worked to reduce food waste across the UK, to drive coffee cup recycling, and to move cigarette smokers to reduced harm products.